News

Do You Really Need MORE New Patients?

Do You Really Need MORE New Patients? Or would you rather have more of the right kind of patients? Conventional marketing blasts a broad message and focuses on quantity – talk to as many people as possible about everything you do. Top 5% practices don’t use this shotgun approach; instead, they are new

The Lopez Family

You might recognize the guy in the photo below.  That’s Collin Kartchner, our Practice on Fire MC and videographer. More importantly though, let me introduce you to to Aidan Lopez, and his daughter Corina. Why should you care? Aidan Lopez owns a pest control business in Houston. Business was slow

The Only Measure of Your Staff’s Value That Matters

Hi. My name is Mike, and I have a confession to make:  I used to be addicted to metrics. Like most dentists, I was obsessed with collecting data, analyzing results, and calculating value and ROI.  For years I searched for the holy grail - could I find a

Dental marketing companies have it all wrong

Dental marketing companies have it all wrong. We’ve been brainwashed to believe that New Patients are the lifeblood of our practices.  We love to compare our NP numbers with our peers, and are always struggling to get more, more more!  What we fail to capitalize on though, is that

Don Mann – Navy SEAL and POF Speaker

What do Practice on Fire docs and Navy SEALs have in common?  Besides both being physical specimens, we also believe in the power of mindset, mental toughness, and unconventional thinking. We can't think of anyone more appropriate to speak at Practice on Fire 2018  than Don Mann, former