Discover How Top 1% Dentists Are Cherry-Picking Endless Streams of High-Value Patients & Building Self-Managing Teams That Practically Run on Autopilot.

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Nobody told us how hard it would be to run a successful dental practice.

They said, “Just treat your patients like family and everything will be fine”.  And, “Corner the soccer mom demographic to dominate your market”.  Or how about, “Treat your staff like children – you’ve got to teach them boundaries and rules and accountability”.

All lies.

Lies sold as “best practices” that should really be called “average Joe practices”, because everyone else is trying to do the exact same thing.  Lies peddled by “experts” who are good at observing but have never actually done what you and I do every day – juggling the demands of our patients, our practice, and our family.

We follow their advice/systems/manuals/best practices and STILL 93% of dentists feel like they are on the treadmill of being over-worked and over-stressed.  And it is a treadmill – tons of effort only to find out you are right back where you started.

Shouldn’t all this be easier by now?

If you’re tired of doing the same thing and getting the same results, you’re probably struggling with one (or both!) of these problems:

Problem #1: You spend too much of your time managing and motivating your team.

Wouldn’t it be nice if you could focus on taking care of your patients rather than worrying about if your team is doing their jobs properly?

Most docs believe that “ownership mentality” is a myth.  They blame their staff problems on millennials.  Or on laziness.  Or on staff that need to be treated like children. 

And then the “experts” tell us that:

  • Staff need recipes, rules, and repercussions!
  • Everything can be systemized like a McDonald’s franchise!
  • There is a checklist for every problem!

Ha! If only it was as simple as throwing yet another manual at our teams.  If you’re anything like me, I bet you’ve tried plenty of times to implement systems and been met with feet-dragging and eye-rolling.  I’m sure your staff are wonderful people, just like mine, but like virtually everyone else on Earth they are naturally resistant to change and most comfortable in their own little universe.

The bottom line:  It’s exhausting and emotionally draining when the very people you’re paying to help you, are the roadblocks stopping your practice from reaching the next level.

Problem #2: You wish you had more of the RIGHT KIND of new patients

Chasing new patients is another treadmill game – lots of effort without the progress to match.  That’s because you’ve been going about it all wrong.  But it’s ok – it’s not your fault.  You just haven’t been enlightened to a better way… yet.

It’s tiring having to deal with patients who view your services as a commodity – interchangeable, negotiable, and comparable to every other dentist in town.  And when you finally “win” them over… then what?  You find out they are insurance dependent and can’t afford your services anyways.

The Bottom Line:  How much would your practice explode if you had more high-value, highly-motivated patients who see you as an authority, seek you out for treatment, and are eager to say yes?

Do these problems sound familiar to you –  unmotivated staff and low-value patients?  They should.  Virtually every survey out there shows these 2 problems to be the biggest sources of stress for us dentists.  Probably because most of us are following the same playbook – conventional wisdom gets you conventional success.  Stuck on the treadmill.  Working way too hard for too little progress.  Your practice adding to your stress rather than contributing to your freedom.

But it doesn’t have to be this way, because…

You can build a dental clinic that buys you more time, freedom and a life filled with more of what you love.

I know, because I’ve been in your shoes too.

My name is Dr. Michael Ling.  I am not a consultant, a coach, a guru, or a vendor.  I’m a regular full-time dentist just like you.  And just like you, not long ago, I too felt like working in dentistry was a lot like being on a never-ending treadmill of running around putting out fires all day long, dealing with staff drama and putting up with low-value, unmotivated patients.

I felt like I was a slave to my business.  Like it was an anchor, constantly dragging me away from my patients and my family.

That was true until I discovered the secret to making my business work for me, instead of against me.  My business, personal, and family life skyrocketed.

These days I lead a group of over 55 staff in my single location practice, operating a 16 chair, 6,500 sq ft facility (currently under construction to add another 4,000 sq ft) with our sights set on an 8-figure year with a very healthy and growing bottom line, even as I work less and less.

I don’t share this to brag.  My practice is not typical, and I’d never insult your intelligence by claiming that you could (or would even want to) follow the same steps and have the same results – or any results.  But when you focus on these 2 areas – growing a self-managing team and getting more of the right kinds of patients – it makes everything easier.

So what’s the secret to my success?

It’s simple:

If you do what everyone else is doing, best case scenario you end up like everyone else.

I attended all the same conferences and followed all the same experts that you have, which meant I ended up frustrated and chained to my practice just like the 93% of struggling dentists.

So, I decided to do everything differently – I went against the grain.

When they zig, you zag.

Once you break away from the herd, you give your practice a chance to grow and join the Top 1%.  If you want to excel, you have to be willing to do the things others won’t.

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So, if you want a self-managing team…

Think different and ignore conventional wisdom.

Build a team that thinks and acts like owners.

  • No more lame motivational speeches (you’re not Tony Robbins).
  • No more cheesy team-building exercises (you’re not a grade school teacher either).
  • No more counting on bonuses, write-ups, rules, carrots, and sticks to right the ship.

And if you want to get more high-quality, high-paying patients…

Think different and ignore conventional wisdom

Make yourself magnetically irresistible to the right kinds of patients.

  • No more “Shotgun Approach” (you don’t have to be everything to everybody).
  • No more ads bragging about how you “Treat your patients like family & look at the long list of cool treatment we do!” (which is what every other dentist in your town says too).
  • No more “creating value” (and other sales techniques that just make you feel dirty).

I meet docs from all over the continent.  Some of them are just starting out and are overwhelmed with all the misleading information out there – what’s the best bang for their buck to gain traction in their young practices?

And then there are docs a little farther along in their journey.  They have great clinical skills but are frustrated because they wish they could do more of the treatment they love.  Instead they are stuck wearing the “many hats” of being a dentist and practice owner.

Finally, there are those that are doing quite well.  They’ve achieved conventional success that is the envy of the average doc.  But they know they can do even better, if they could just break through this plateau.

Three different types of doctors.  Three different problems.  And I believe the solution is simple:

  1. Build a self-managing, self-motivating team.
  2. Get more of the right kinds of patients who are eager to say yes to the kinds of dentistry you love.

Once you find out how to effectively do these two things, everything becomes easier.

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You’ll easily break through to the Top 1% of dental practices.

You’ll be one of the rare few docs who have a business that works for them, not against them.

You’ll have more time to relax and be with your family. And when you’re at work? You’ll be laser-focused dealing with the patients you want to treat.

Sounds great, doesn’t it?  Well, that’s because it is.

In fact, it worked so well for me, that in 2014 my close-knit group of Top 1% dentists and I decided to share the secrets of our mastermind group via an exclusive live event aimed at dentists who want to grow their business by going against the grain.

We called it…

Practice on Fire

Check out this highlight video of our last event in Miami:

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Check out our speaker lineup of Top 1% docs:

Dr. David Ahearn – Founder of Design Ergonomics

One of the nation’s top producing dentists and the industry leader in efficiency and ergonomics.
Who Are All These People? Secrets to Scaling Up Your Team.

Dr. Graham Dersley – Co-Founder of Practice on Fire

Prosthodontist with 2 successful practices started from scratch.
Life on Fire: The Real Purpose Behind a Practice on Fire.

Dr. Gina Dorfman – Co-Founder of YAPI

In addition to creating the world’s greatest dental software, runs a booming practice in the ultra-competitive Los Angeles area.
Making a Killing Without Selling Your Soul.

Ms. Laura Hatch – Founder of Front Office Rocks

The leading authority on virtual front office training.
Master Your Schedule, Master Your Time: Best Practices for Advanced Scheduling.

Dr. Nathan Jeal – Invisalign Marketing Guru

Starts 2-3 cases per day originating from paid Google, Facebook, and Instagram ads.
The Complete Sales Funnel for High Value Dentistry.

Dr. Eric Jones – Expert in High Value Cosmetic Dentistry Marketing

Gravitational Marketing – Making Yourself Irresistible to the Right Kind of Patient.

Dr. Scott Leune – Founder of Breakaway Practice

Legendary master of start-ups and business systems education for dentists.
Scaling Up: The Balance of Time, Income and Execution.

dr. michael ling

Dr. Michael Ling – Co-Founder of Practice on Fire

Leads over 55 staff in a 16 op, 6500 sq ft single location practice, currently under construction to add another 4000 sq ft.
A Mega-Practice’s Secrets to a Self-Managing Team: Good People Beat Great Systems

Dr. Chris Phelps – Cialdini Method Certified Trainer

Trains dentists on how to use Dr. Robert Cialdini’s Principles of Influence to set the stage for yes.
When They ZIG, Maybe You Should ZAG.

Dr. Tim Rauch – Big Case Marketing Ninja

Occasionally turns OFF his marketing to prevent being flooded with high-value consults.
80/20 Marketing in Dentistry – How Focusing SMALL can Supercharge Growth.

At Practice on Fire, you’ll get the exact blueprint Top 1% docs have used to build self-managing and self-motivating teams, so you have time to relax with family, focus on your patients & scale your business.

Specifically, you will:

  • Discover the surprising way Top 1% docs effortlessly grow self-managing and self-motivating teams.
  • Realize that more systems, manuals, metrics, and checklists, are NOT the answer.
  • Get insight into how to scale your team rapidly and avoid the common hiring pitfalls most doctors face which ultimately kill their practice’s growth.
  • Get laser-like focus when treating your patients (instead of spending your day running around putting out fires, finishing to-do lists and dealing with staff drama).
  • Fearlessly implement new ideas without having to worry about staff resisting your changes – oh, and make changes that actually last!
  • Discover how breaking away from the pack and ignoring conventional wisdom acts like rocket fuel to your team’s growth…and why Top 1% docs ignore staff management cliches like “get the right people on the right bus”, “what’s measured gets treasured” and “the many hats of being a dentist”.
  • Experience first-hand the feeling of finally being able to relax when away from work with complete confidence that your team has everything under control (it’s a strange feeling at first once when you realize you really are done with work when the last patient goes home!)
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You will also see the insider-secrets to tapping into a virtually endless supply of the exact type of high quality, high value, highly motivated patients you’ve always wanted. The kinds that seek YOU out for treatment and that are eager to say YES.

 Specifically, you will:

  • Discover how to magnetically attract the exact kind of patient you want (while repelling the ones you don’t).
  • Understand how to apply the 80/20 Rule of Marketing when crafting your advertising messages.
  • Get an inside-view into our most effective Facebook ads.  You’ll see our previously top secret templates that you can modify for your own use.
  • Learn the case presentation secrets that our experts use to captivate patients and make it easy for them to say YES, without relying on tired cliches like “creating value”.

  • Discover how to set yourself up as the authority in your area for the treatment you love.  Enjoy having patients seek you out and be pre-sold by the time you meet.
  • See our proven and expert-designed follow-up sequences which keep you top of mind with patients so you get a steady stream of incoming juicy consults from your marketing campaigns.
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Are you ready to break away from the herd and join the Top 1%?

In this day and age, and especially in your ultra-competitive part of the country, you must invest in your practice’s future.  If you don’t do it, nobody will.   I personally spend upwards of $50,000 each year on clinical and business education.  And I’ve never regretted a single cent.

Other CE events can cost you thousands of dollars and will cram in thousands of attendees with a scattered agenda of the same old recycled material.  Ours is a small event with all original content and limited attendance, priced at just $1,845.

Plus, you can write it off on your taxes!

Registration is about the price of a single implant surgery, a couple crowns or one short term ortho case – and don’t worry, you’ll have no problems landing plenty of these cases after listening to us.  Guaranteed.  Let me explain…

I understand that you’ve got lots of options for CE.  I myself have been burned before with unfulfilled or exaggerated promises.  And I know you’ve never heard of most of our speakers on the regular lecture circuit (we avoid those “normal” conferences like the plague – take advice from the herd and end up in the middle of the pack!)

And I am asking you to take a day away from your practice and your family?

That’s why I literally guarantee this will be well worth your time and money with our Zero Risk, You’re Going to Love It, 100% Money-Back Guarantee.

If you don’t love our event just tell me at lunch on day 1.  I will shake your hand, thank you for your time, and write you a check for 100% of every penny you paid us.  And on top of that I will also pay for your flight and hotel, so you’ve literally got nothing to lose. (Yes, I really am that confident.  And no, nobody else in the industry would ever think of making this type of promise to you – see how we like to think different?)

Sound fair?  Ready to join the Top 1%?

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“All I can say is WOW!  This was like the TED-Talks of Dentistry.  Opened my eyes to ideas I didn’t even know existed or were possible.  So happy I met these amazing docs.”
– Dr. Jarett Hulse, Austin, TX


“The best event of the year.  I go to tons of courses and conferences and Practice on Fire is the best – it’s not even close.  The best part is meeting new friends that inspire me and I can’t wait to see them next year!”
– Dr. Matthew Healy, Billerica, MA


“Well organized event! I can appreciate how much planning, goes into an event this large … all excellent work! Strongest part of this event really are the participants, the guys and ladies that are here are some of the most interesting dentists. Great group! Great lectures! Great venue! Great material!”
– Dr. Danny Domingue, Lafayette, LA


“I enjoyed the honesty and integrity of the speakers, and the availability of the speakers afterwards. I liked the long breaks to talk to others and the speakers. The social night was great. Heartfelt expressions. Mike Ling and team, seamless execution. Great hotel. This meeting opened my eyes and touched my heart. Wow.”
– Dr. Alvaro Fernandez-Carol, Coral Gables, FL

Hurry!  Space is extremely limited!

Each year we’re getting busier and busier as ambitious docs all over the country are scrambling for ways to get a leg up on their competition.

More and more docs are realizing that following the herd means running a mediocre business.

Our conferences are becoming more and more crowded each year.  And we intentionally keep registrations limited so that we can guarantee a group of high calibre and highly engaged peers.

So, if you’d like to get a spot, you have to act now, before another doc takes your seat.

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